Spinal Elements - Brand Style Guide

Design - Minimalist.

- Less is absolutely more.

- If you don’t need it, delete it.

- ‘Stark’ and ‘Sterile’ are compliments.

- Design serves purely as function, not form.

- The product is the dominant visual.

- Quiet.

- Clean.

- Simple.

- Elemental.

Spinal Elements Corporate Colors

In a world of sensory overload and media bombardment we provide a calm environment where the observer can easily focus on the product without distraction or other obvious attempts at emotional manipulation.

Spinal Elements Red

PMS – 187
CMYK – 7, 100, 82, 26
Hex – a51326
RGB – 172, 22, 44

Spinal Elements Corporate Type

Spinal Elements uses Avenir LT Std as our corporate font.

Design Elements

Tables are rectangle with 0.25″ radius corner

Table is 10% black

Type is 65% black

Photos are placed with 0.25″ radius corner

No strokes on the edge

Tomorrow’s spinal surgery solutions start here.

Learn more about how advanced, minimally invasive surgical solutions from Spinal Elements are transforming treatment and improving patient outcomes.